![]() ![]() ![]() 1 There has also been a corresponding rise in the reporting of qualitative research studies in medical and health related journals. The increasing popularity of qualitative methods is a result of failure of quantitative methods to provide insight into in-depth information about the attitudes, beliefs, motives, or behaviours of people, for example in understanding the emotions, perceptions and actions of people who suffer from a medical condition. Qualitative methods explore the perspective and meaning of experiences, seek insight and identify the social structures or processes that explain people”s behavioural meaning. 1, 3 Most importantly, qualitative research relies on extensive interaction with the people being studied, and often allows researchers to uncover unexpected or unanticipated information, which is not possible in the quantitative methods. In medical research, it is particularly useful, for example, in a health behaviour study whereby health or education policies can be effectively developed if reasons for behaviours are clearly understood when observed or investigated using qualitative methods. Qualitative research yields mainly unstructured text-based data. ![]() These textual data could be interview transcripts, observation notes, diary entries, or medical and nursing records. ![]()
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